Custom media is an exceptional marketing medium that marries the marketing ambitions of a company with the information needs of its target audience. It offers a dedicated environment in which marketers can manage and control editorial content to deliver strategic messaging that shapes the perceptions and buying behaviors of prospects and customers. Most importantly, it complements traditional integrated marketing campaigns to enhance messages, reinforce technology leadership and spotlight products, services and solutions with impact.

• 85% of readers prefer getting information from an interesting collection of articles
• 80% of readers prefer receiving information on a company through a custom publication
• 75% of readers feel better informed when reading a custom publication
• 60% of readers feel custom publications make them feel closer to the sponsor
• 40% of readers say they are more likely to buy a product from a company that provides custom marketing information

Source: Roper Public Affairs Custom Publishing Survey for the Custom Publishing Council (Summer 2005)

A Customized Approach to Delivering Results:
The LEADERSHIP Product Porfolio
1105 Government Information Group has an experienced, dedicated custom media team to help you develop highly integrated custom programs that drive sales, increase brand awareness/preference and generate leads for your organization. Utilizing a consultative approach to understanding and meeting the needs of your marketing objectives, 1105 Government Information Group leverages an extensive platform of solutions-based products—across all channels—to deliver strategic results.

Our high-impact LEADERSHIP product portfolio provides you with distinct forums for reaching and impacting your target audience across multiple mediums.

For information about any of our custom media offerings, or to inquire about pricing and availability, contact your media consultant or Stacy Money, Director of Custom Media, at 415-450-1817 or smoney@1105govinfo.com.