The ability to conduct research is essential to any comprehensive marketing program. GIG provides custom research solutions by working with public sector marketers to craft custom research to ascertain key data that can be integrated into a marketing program. From working with clients to determine key objectives to developing and deploying the survey to a targeted group of recipients, collecting and analyzing results to providing an executive summary and PowerPoint presentation, GIG uses its extensive experience in public sector media and marketing to deliver custom research that clients can use.