| Report Format: |
PDF |
| Date Published: |
06-Jun-08 |
| Product Type: |
Premium Report |
| Table of
Contents: |
View Table of Contents |
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Introduction
As governments look for ways to provide more personalized public services, they are increasingly looking to Constituent Relationship Management (CRM) to align service delivery with constituent needs.
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Scope
Analysis of market drivers and inhibitors for CRM in governmentOverview of the of the impact on the customer and uses of CRM in governmentCategorization the competitive landscape of CRM vendorsRecommendations for vendors and governments evaluating CRM solutions
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Report
Highlights
In today's commercially-oriented world, it has become a trend among public agencies to treat constituents as customers who expect top levels of service. As a result, governments have begun to implement Constituent Relationship Management (CRM) solutions in an effort to make public services more personal and proactive.
With constituents demanding new and better services from government, CRM has become widely accepted in the public sector, and is used in a number of ways to improve a variety of business process.
A key aspect to remember is that in the end, CRM is a strategy first and a technology second; no matter how much an agency rolls out the technology, without a citizen-centric approach, it is unlikely to reap any benefit from implementing a CRM solution.
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Reasons
to Purchase
Understand the market forces affecting the adoption of CRM in governmentGain insight into what features and functionality governments look for in a CRM solutionView market size and growth for CRM over the next 5 years
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Table
of Contents
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